As an exotic, romantic product, more and more Chinese love to drink coffee. Statistics show that the consumption of coffee in China rises by 10% each year and the Chinese are expected to become one of the most important coffee consumers worldwide. A new life style caused by the speeding up of foreign economic and cultural exchange, urbanization and the working rhythm of the people in Guangzhou, will bring a large number of potential coffee drinkers and the consumption of coffee will go up accordingly. Currently the consumption of coffee raises at double-digit growth in South China market, of which in some districts the ratio exceeding 100%.

Supported by strong promotion and influence of the organizer and sponsors, HOSFAIR Guangzhou 2011, with the characteristic coffee division, has its exhibition news put on notable place on homepages of Coffee Salon, Coffee Trade Net, hoyoh.com and other specialized websites. It is also supported and promoted by Western Food & Culture Promotion Organization, French Embassy Mission Economic Guangzhou, and related organizations in Australia, New Zealand and Israel.

                                                                                                
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